"One reason for women’s interest in social media has to do with its symbolic capital, and what it represents in our culture. As language changes often signify underlying social change (think tutoiement in the French Revolution), people adopting emerging forms of communication like social media, are also embracing the consonant social identities. Social media represents an identity that is modern, connected, and a little bit daring. It’s an identity that is understood to be comfortable with a certain amount of transparency, promotes information, and has a global outlook, as technology crosses geographic boundaries. It is participative in nature, and this opportunity to add new layers to their identities is part of what makes social media so attractive to women.The other reason is more pragmatic: social media offers benefits and improvements to a woman’s quality of life. Whether it’s adding convenience to a work arrangement, harnessing information for decision-making, managing relationships, or juggling a variety of other responsibilities, social tools provide a convenient and efficient way for women to manage the various aspects of their lives. The practical benefits that social media affords, combined with its emotionally fulfilling features make it likely that women will not only continue to engage with social media, but with future related innovations, as well."
For Women, Social Media is More Than "Girl Talk"
For Women, Social Media is More Than "Girl Talk":