Watch the video.
"William Shakespeare. It sounds like something you’d see carved in marble.
But let’s not forget that at one time, “Billy the Bard” Shakespeare (no one called him that, by the way—certainly not to his face), was a money-grubbing playwright and part-time theater operator with one mission: To pack his audience with people who bought tickets. That meant Mr. Shakespeare would do anything—anything!—to keep his story humming, and his audience entertained. The plot of Romeo and Juliet is a case in point. Give us 60 seconds and you’ll see what we mean."